When you're trying to gather reviews from customers, the key isn’t always a simple “How was it?” question. If you can ask a few thoughtfully crafted questions, you can inspire customers to share the best parts of their experience, giving potential customers a clearer picture of what makes your service or product worth trying. 

If you’ve been hesitant about asking customers for reviews, don’t worry! There are easy, approachable ways to start these conversations without feeling pushy.

Let’s walk through 5 questions that encourage reviews and make customers feel good about sharing their experience. 

Plus, we’ll show how Cheers’ NFC-enabled badges can make the whole process easier for both employees and managers.

Why Asking the Right Questions Leads to Better Reviews

Have you ever noticed how it feels when someone asks about the best part of your day? It can bring out details you hadn’t thought about but love to share. 

The same idea applies to asking customers for reviews. Instead of a generic, “How was everything?” asking specific, creative questions allows them to remember and describe the best parts of their visit. This leads to more helpful, detailed reviews that new customers find relatable and encouraging.

And remember, reviews are valuable; they’re like mini testimonials that potential customers trust, often more than the usual sales pitch. Even a single line from a happy customer can make a difference.

Let’s dive into 5 beginner-friendly questions you can try with your customers today.

1. “What was the highlight of your experience with us today?”

This question helps customers zero in on what they loved. It’s not asking them to judge the entire experience but just the “highlight,” which makes it feel casual and easy to answer.

Customers tend to think about the best parts, which makes reviews more positive and appealing. Plus, it’s a simple way to find out what your business is doing right - things worth highlighting in future marketing.

If you're using Cheers’ NFC badges, employees can quickly ask this question while customers are checking out or making a payment. This creates a friendly, easy way to gather responses in real-time.

2. “How did our service make your day easier or better?”

Customers love when a service makes their day smoother, even if it’s in small ways. This question taps into that positive feeling and helps them see your business as part of their routine or a source of comfort.

When customers connect your service with a sense of ease, it sticks with them - and that’s exactly what they’ll want to share in a review. It also gives insight into how you’re adding value, which is useful for keeping your offerings relevant.

If you’re a manager, you can look at employee-specific feedback from Cheers badges to see who consistently brings out the best in customers. It’s an easy way to identify and reward staff who make a difference.

3. “If you were to recommend us to a friend, what would you say?”

Sometimes, people need a little nudge to picture what they’d actually say if they were telling a friend about your business. This question gives them that prompt and helps them write their review in a way that feels natural and conversational.

Customers get to share what they love in their own words, which leads to authentic and personal reviews. It also shows you how customers perceive your brand - a great way to check if your message is coming through.

Cheers’ NFC badges allow you to track customer feedback tied to specific employees, so you’ll know which interactions are sparking recommendations. You could even start friendly competitions for employees based on who gathers the most glowing reviews.

4. “What’s one small thing we could do to improve your experience?”

This question is a gentle way to ask for constructive feedback, and customers often appreciate the chance to share their thoughts. It shows them that you genuinely care about their opinion without putting pressure on them to give a “perfect” review.

By welcoming suggestions, you’re building trust with customers, making them more likely to leave honest reviews. Plus, if they only have minor feedback, they’re more likely to feel overall positive about the experience.

This question also lets you spot and fix any small issues early. Using Cheers’ feedback data, you can quickly implement changes that help keep customers happy without big, costly adjustments.

5. “Can you share a memorable moment from your visit with us today?”

Asking about a “memorable moment” lets customers talk about any fun, unique, or helpful interaction that stood out. It’s a warm question that feels like chatting with a friend, which often leads to heartwarming, story-like reviews.

Customers can share specific stories, which often resonate more with others reading the reviews. These moments add character to your brand, making it easier for new customers to picture what a visit to your business feels like.

For companies using Cheers, employees can use NFC badges to collect these stories in real-time. Managers can then spotlight these interactions during team meetings or recognize employees who consistently create memorable experiences.

How Cheers’ NFC Badges Simplify the Review Process

Gathering customer reviews can be intimidating, but our NFC badges make it smooth and easy. Here’s how:

Real-time feedback collection: Employees can ask these questions while interacting with customers, gathering feedback in a natural, friendly way.

Employee-specific insights: With employee data tied to each badge, managers get to see who’s connecting best with customers, making it easy to reward standout team members.

Friendly competitions: Employees can join friendly competitions to see who can collect the most feedback or reviews, adding a fun, motivating element.

In just a few seconds, your team can start gathering real-time feedback from customers, creating reviews that showcase the best parts of your service.

Wrapping It Up

Asking creative questions is a simple but effective way to help customers reflect on their experience with your business. 

And remember, Cheers’ NFC badges can make it even easier, helping employees connect with customers and gather meaningful feedback in seconds. So go ahead - try these questions and watch your reviews reflect all the great work your team is doing!