Introduction to Trustpilot

For business owners, having a trustworthy online presence is important, and Trustpilot is a great tool to help with that. Trustpilot is a review platform where customers can leave honest feedback. This helps businesses show their strengths and also see where they can improve.

The star rating system on Trustpilot is more than just a score. 

It influences what customers think and can help businesses stand out in a competitive market.

Key Takeaways

• Trustpilot is not just for reviews; it's a tool to build trust and show your business is authentic.

• The main feature is the TrustScore, which shows your business’s overall rating based on customer reviews. This score affects how people view your brand and boosts your online visibility.

• Trustpilot’s success on the London Stock Exchange highlights how powerful it is for businesses. Going public brought in new investors and showed that Trustpilot has huge growth potential.

About Trustpilot

Trustpilot started in Denmark in 2007 to help businesses improve by using customer feedback. Now, it’s a global company with offices in many countries like the UK, USA, and Australia. When Trustpilot went public in 2021 on the London Stock Exchange, it raised £473 million, showing its leadership in the online review space.

For businesses, this growth means more access to a platform that can help build credibility and improve customer relationships worldwide.

How Trustpilot Works

Understanding how Trustpilot works can really make a difference for your business. Customers rate your company from one to five stars, which adds to your TrustScore. 

This score isn’t just a simple average; it’s affected by how recent and how often reviews are posted.

As a business owner, it’s important to respond to these reviews. Recent reviews carry more weight, so keeping a steady stream of feedback can help improve and maintain your TrustScore, enhancing your online reputation.

Creating a Profile and Writing Reviews

To get started on Trustpilot, businesses need to create a profile. Once you’ve set it up, you can ask happy customers to leave reviews. Trustpilot even has an invite system, making it easy to reach out to customers for their feedback.

Trustpilot also has a review-checking system that makes sure all feedback is genuine, protecting your business from fake reviews.

Trustpilot's Business Model

Trustpilot uses a freemium model. The basic version is free and lets businesses collect up to 100 reviews each month. It also helps you track what customers are saying. But, if you pay for a subscription, you get more advanced features like AI-powered analytics and tools to showcase your best reviews.

For businesses that want to really grow their online reputation, the paid features offer a great way to manage and promote customer feedback.

Criticisms of Trustpilot

Even though Trustpilot is widely used, it has faced some criticism, especially around fake reviews. Some businesses have been accused of boosting their TrustScore by flagging negative reviews or creating fake positive ones. Trustpilot has worked to fix these issues by using fraud detection systems and transparent review processes.

As a business owner, it’s important to focus on genuine customer experiences and use Trustpilot’s tools for transparency. This helps build a trustworthy profile that accurately reflects your brand.

FAQs

• Who can write a review on Trustpilot?

Any customer who has had a real experience with your business can leave a review.

• How does Trustpilot make money?

Trustpilot offers basic features for free, but you can pay for a subscription to access advanced tools.

• Are Trustpilot reviews reliable?

Trustpilot uses fraud detection systems and manual checks to make sure reviews are as real as possible.

The Bottom Line

Trustpilot isn’t just a review site; it’s a powerful tool to help you build credibility, engage with customers, and make better business decisions. While there are issues with fake reviews, Trustpilot has taken steps to make the platform more trustworthy.

If you want to boost customer engagement and get reviews from your customers, with just a tap of their phone; you should check out our NFC Smart Badges at Cheers. 

Cheers🍻